Archive for the 'Promotion' Category

4 Successful Ways to Promote Your Novel

February 6, 2023 | Author Friend Promo, Promotion

From Sharon Ledwith

It’s not all about book reviews when promoting your novel these days. Yes, book reviews are valuable and securing them should be on any author’s book promotion to-do list. However, your book deserves more widespread, long-term, and on-going exposure than it can garner through reviews alone. And every writer knows that getting your novel to be talked about month after month is no easy feat. So, what can authors do to get their books into the hands of their readers?

You need to generate the ongoing chatter your book deserves by seeing the publicity and promotion value in your fiction. There’s no question that promoting fiction is harder than promoting nonfiction—but because of that, it’s also more rewarding. Here are four ways to help you promote and manifest sales:

Find the nonfiction gems in your novel to use in creating newsworthy material for relevant media outlets. For example, in The Last Timekeepers and the Arch of Atlantis, I set the novel in Medieval Nottingham around the time Robin Hood was suspected to have lived. I found interesting tidbits that could be used for an opportunity to be featured on travel blogs. If you’re writing your novel now, make sure you work in some nonfiction gems you can capitalize on later.

Use your content to identify promotion allies. In Lost and Found, Book One of Mysterious Tales from Fairy Falls, I wrote about the local animal shelter in the fictional town of Fairy Falls, and the tough task of continual fundraising to keep the shelter from closing. I contacted shelters and rescues in my area with the hopes of working with them and bringing awareness to the ongoing struggle of lost and abandoned pets. Don’t just send them a note that says, “I’ve written a book your members will love.” Meet with them or send a copy of the book with a letter outlining promotional possibilities and what’s in it for them.

Animal Rescue Promo

Engage first. Focus on one or two social media networking sites. My two preferences are Facebook and Twitter, but there’s a whole slew out there to choose from these days. Make sure you master the most effective and appropriate ways to use social media to promote your book before spreading yourself too thin on several sites. Sometimes less is more.

Make the connection. Help readers connect with you by blogging (you do have a blog, right?) about your writing process and experiences. Get excerpts up on your website (you definitely should invest in your own cyber real estate) and read portions from your books via podcasts or YouTube videos so potential readers can get a feel for your writing and decide if the story is worth their investment. Give readers enough online (website, blog, YouTube videos, podcasts, free downloads) to convince them they’d like your book enough to hit the buy button.

Authors—how do you keep readers buzzing about your books? Can you add anything else to this list? Readers—what makes you want to invest your time and money in a certain book or author? Would love to read your input and comments.

Cheers, and thank you for spending time with me by reading my post!

Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and a moody calico cat.

Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, PINTEREST, LINKEDIN, INSTAGRAM, and GOODREADS.

BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE


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Let’s Get This Cookbook Party Started

October 12, 2017 | Cooking, Holidays, New Releases, Promotion

Who doesn’t love the holidays? You get to bond with family and friends, shop till you drop for that perfect gift, decorate the house to your heart’s desire, plan a meal worthy of gracing your table, and attend all those fabulous parties. Wait…hope I didn’t exhaust you already? Yes, we ALL love holidays and celebrations, no matter what time of year they fall, but it can get a little (okay, a lot) overwhelming when it comes time to prepare for those holiday meals and parties when you’re working a full-time job, and taking care of your family’s needs.

How about some relief from the stress and pressure of figuring out what to serve your hungry guests during holiday get-togethers, events, or celebrations?

Cue a holiday-inspired cookbook written by the following thirteen busy authors, of various ages and genres: Carol Browne, HL Carpenter, Sara Daniel, Dominique Eastwick, Leigh Goff, C.D. Hersh, Vonnie Hughes, Alicia Joseph, Emma Lane, Sharon Ledwith, Anne Montgomery, Chris Pavesic, and Sloane Taylor. These wonderful writers have created recipes that will make your life easy and simple when it comes time to prepare tantalizing appetizers, tasty beverages, mouth-watering cookies, and decadent desserts.

The ABCDs of Cooking with Writers is your go-to recipe book for entertaining over the holiday seasons, hosting events, or celebrating that special day. Compiled by Sloane Taylor—a gourmet cook in her own right—and designed by mother-daughter duo HL Carpenter, the included recipes have been tested and approved of by the most finicky family members. Oh, and did I mention that it is FREE?

So why not have your cake and eat it too? Yes, pun intended. You’ve got nothing to lose, and time to gain when you download The ABCDs of Cooking with Writers. There’s a recipe for every holiday, celebration, or event in your life. Give yourself a gift this holiday season with a cookbook from thirteen writers who share their favorite recipes and tips to help relieve the stress in your busy life.

Download your FREE E-Pub cookbook at Smashwords.

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Stan Takes Control

November 18, 2013 | Author Friend Promo, Interviews, Promotion

Today’s blog is in the capable hands of multi-published author SS Hampton Sr. as he interviews his reluctant guest author Sloane Taylor.

Greetings Blog Goddess! You stay pretty busy behind the scenes, so perhaps we can have a better look at you.
Hi, Stan, this is very weird for me, sitting on this side of the keyboard and I don’t know what to do with my hands. So please be gentle. I bruise easily. Lol

Well, if you insist. First off, where are you from and what did your parents do for a living?
I’m proud to say I’m a born and bred Chicago Southside girl. Dad was a carpenter and mom worked as a clerk in Rosenblum’s Drug Store. Mon made sure both my older sister and I kicked off our work careers at Rosenblum’s when we were thirteen. Life as a soda jerk is a great experience!

According to your biography, your parents taught you to read, you’ve kept a diary, and you love reading on vacation. And one day you just had to tell a story. Is there anything else that propelled you down the path to becoming an author, and if so, what was that tipping point?
My husband died after a very short illness, and my teenage daughter told me she was pregnant the day before. Everything, and I mean everything fell on me. The dramatic loss of income and added responsibilities were overwhelming. I had to be creative for us to make it over the next year. Writing was my therapy. I never thought about being published until I met Beth Anderson. She became my mentor and she shoved me along the right path.

That must have been an incredibly challenging year. Hopefully it has all worked out. Regarding your mentor, mystery writer Beth Anderson—who is she, and how did you meet such an important person in your life?
On the advice of another friend, I joined Rendezvous. They produced a monthly review booklet with a large subscription of readers and major publishers. Beth was one of the directors. She took me under her wing and used her infamous “2×4 without prejudice.” Frankly, I’d be nowhere if it weren’t for Beth. Check out her website for more information on this awesome lady.

You love traveling and you have written travel articles; what are some of your favorite places you have traveled to, and why?
Europe is where my heart beats strong. During high school and college I studied German. My first trip to Europe was Germany and I was in heaven. I’d come home. Austria and Denmark hold that same warm feeling for me.

I understand. I lived in Europe myself, for five years. So, how difficult is it to set novels in foreign countries, meaning understanding the nuances of the social and cultural fabric so that your readers will feel like they’re there?
Several years after my husband’s death, and a great deal of legal work, life bounced back. I had the funds to travel again and was fortunate to spend several months a year in Europe. During that time I met great local people who still wander through the recesses of my mind. All this makes it easy for me to set my books in Europe as my stories draw from those people and the experiences we shared.

You are the Blog Goddess for Musa Publishing, you have your own blog, and you write. How do you balance all of this?
Not too well at times, but I keep on keeping on. (VBG) And I live by to-do lists.

How did you become one of Musa Publishing’s authors and end up running the Musa Blog?
Musa invited me to write for them. After three bankrupt publishers I was leery of jumping back into the world. Those situations played hell on my creativity. Studs, my non-husband because we’re too old to be boyfriend and girlfriend, showed me I am happiest when I write. So I “womaned up” and accepted Musa’s offer. Best career move I ever made.

Dominique Eastwick was the blog boss with a tremendous workload beyond the blog. Dom put out a call for help. I had just been diagnosed with aggressive larynx cancer and told that I had three months tops if the treatments didn’t work. Well, I sure as hell didn’t like that diagnosis, and decided it was just not going to happen.

What I needed was to occupy my mind with better things than me. I jumped at the chance to help Dom. After a short time, she gracefully stepped aside while I ran ahead full bore.

Damn. Well, you’ve been running the blog for more than a year, so that portion of the story ended happily. During football season many wives feel like “football widows.” Does your mate Studly DooRight ever feel like a “writer widower”?
Oh yeah, and let me tell you the can of trouble you opened with this question! Studs pointed out that when I’m deep into a project, which is almost every day, I totally ignore the world and him except for cooking. I’m working hard to steer some of that project zeal into what really matters in the evening.

Do we dare ask why you named him “Studly DooRight?”
No problem! Do you remember an old segment on The Rocky and Bullwinkle show with Dudley Do-Right the Canadian Mountie? Dudley was always a hero, pure of heart, and did no wrong. Well, there you go. That sums up Studs in eight words. The Studs comes from the fact he’s strong as an ox with arms big as tree trunks. I laugh when his sisters cringe every time I call him Studs. They really need to get their minds out of the gutter. Lol

A teacher told me my youngest son said I was a writer, and he was so proud of that. I had no idea. When your daughter learned you were a writer did she brag to her friends?
Oh, Stan, I write sexually explicit romance. Even though my daughter is an adult, she cringes and swears that she can’t read my books because, “You’re my mom!” She passes out my business cards and touts me to her friends and wishes I’d write a sexless murder mystery. Lol

Will you share an excerpt from one of your novels with us?
Lord, man, I thought you’d never ask. LOL Here’s a short intro my latest release PHOTO Op!

Never mix business with pleasure, unless pleasure is your business.

Photojournalist Emily Peters gives herself the perfect birthday gift – a weekend in Paris. Her excitement builds when she hits the scene of the exclusive S&G Club. Exposing the truth behind their private pleasure chambers and the elite who frequent them will be the diamond in her career crown. At least Em thinks so until she’s tied up in knots by the Devil himself.

British restaurateur Nicholas Caine visits Paris to check on his S&G Club investment and to sample its many benefits. Nick’s not on the hunt until he encounters a tiger that pretends to be a kitten. There’s no doubt she’ll satisfactorily flex her claws given the right incentive.

What starts as a prime photo opportunity evolves into a weekend of erotic fantasies as Nick awakens Emily’s dark passions.

To read an excerpt from PHOTO Op! please click HERE.
PHOTO Op! is also available on Amazon.
You’re welcome to read excerpts from my other erotic romances HERE.

Is there anything else you would like to add?
Besides that I like the other side of the keyboard better? You were gentle, Stan, and I appreciate that. You’re a good guy. Thanks for everything!

SS Hampton Sr. served in the active duty Army, the Army Individual Reserve (mobilized for the Persian Gulf War), then enlisted in the Army National Guard; he was mobilized for active duty for almost three years after his enlistment. Much of his work is based on military life such as his paranormal Dancing in Moonlight.

Something is following Corporal Ronnie Edson back to Iraq, something that won’t rest until it owns him completely.

While on much-needed R&R leave from Iraq, Corporal Ronnie Edson enjoyed a night with a beautiful woman. He thought that would be the end of it, but on the flight back to Iraq he sees an impossible sight: the woman dancing on the wing of the plane. She’s come for him, and she won’t leave without him.

To read an excerpt from Dancing in Moonlight please click HERE.

To read an excerpt from any of the books written by SS Hampton Sr. please click HERE.

Stan’s books are also available on Amazon and Amazon UK.

Hampton’s writings have appeared as stand-alone stories, and in anthologies from Dark Opus Press, Edge Science Fiction & Fantasy, Melange Books, Musa Publishing, MuseItUp Publishing, Ravenous Romance, and as stand-alone stories in Horror Bound Magazine, Ruthie’s Club, Lucrezia Magazine, The Harrow, and River Walk Journal, among others. He is also a published photographer and photojournalist, and a member of the Military Writers Society of America.

He is the proud grandfather of thirteen wonderful children. After 12 years of brown desert in the Southwest and overseas, he misses the Rocky Mountains, yellow aspens in the fall, running rivers, and a warm fireplace during snowy winters. As of December 2011 in Las Vegas, Nevada, Hampton officially became a homeless Iraq War veteran.

Sloane Taylor believes humor and sex are healthy aspects of our everyday lives and carries that philosophy into her books. She writes sexually explicit romances that take you right into the bedroom. Being a true romantic, all her stories have a happy ever after.

Her books are set in Europe where the men are all male and the North American women they encounter are both feminine and strong. They also bring more than lust to their men’s lives.

Learn more about Sloane Taylor on her website, and her blog for easy recipes. Stay connected on Facebook and Twitter.

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Christmas Came Early

June 24, 2013 | Promotion

Look at this BEAUTIFUL banner Kelly Shorten created to showcase the Magnificent Men of Munich series. The woman is an artistic genius!

Thank you, Kelly. I appreciate all your amazing support.

To see the banner in its fullness or to read an excerpt from one of the books, please click HERE.

Pop back in Wednesday to see What’s Cooking. The new recipe will be posted bright and early. Until then…

Happy Reading,


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March 16, 2012 | Promotion

I run an easy contest in my quarterly newsletter with at least two winners, offering free downloads as the prize. The last contest was to email me with NEWSLETTER in the subject line for a chance to win a copy of WARM RUSH, book one in the Chasing Winter series, by Rowan McBride.

And the winners were:


Here’s a little about the book these happy people are now enjoying.

…When Jesse Winter left Connecticut to attend his business overseas, he had no idea that he would be gone three long years. His homecoming is a bitter one. An accident has left his body shattered and his heart cloaked in ice, and he knows he’ll never be warm again.

But Keith Taylor, just fifteen when Jesse skipped the country, has other ideas. He’s all grown up now, and he’s been waiting for Jesse to come home.

Keith’s determined to bring the fire back into Jesse’s life, and he knows he’s strong enough to do it…

My quarterly newsletter always has a Members Only contest that is super easy. To join in the fun and a chance to win, go to my website and click the Newsletter link on the sidebar.

Hope you have a fun-filled St. Paddy’s day! I’ll be back Monday. Until then…

Happy Reading!

Sloane Taylor
Sweet as Honey…Hotter than Hell

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Best of 2010 Reader Awards

January 20, 2011 | Promotion

I’m excited and honored to share Love Romances Cafe has announced their Best of 2010 Reader Awards nominees. Here’s the beautiful nominee button.

Now take a gander at who made it!

Best Contemporary Book-2010

French Twist by Sloane Taylor (AMP)

Best Science Fiction/Futuristic Book-2010

Claire De Lune by Robert Appleton and Sloane Taylor (Amber Quill)

Best Book Cover

Claire De Lune by Robert Appleton and Sloane Taylor (Amber Quill)

Best Erotic Book

French Kiss by Sloane Taylor (AMP)

Congratulations to all the nominees!

I’ll be back Friday with a new release from Christiane France. Until then…

Happy Reading!

Sloane Taylor
Sweet as Honey…Hotter than Hell


WANTED: Dead or Alive

January 10, 2011 | Promotion

AUTHORS who write in any genre.

That’s right, folks, I’m looking for any and all authors who want to promote their books, either backlist or new releases, for free on my sites. If you’re interested, please email me sloanetaylor @, no spaces.

This year I’m attacking promotion for myself and other authors and utilizing all my sites to get the word out. My schedule is:

Mixed Up Mondays offer book reviews, great restaurants, and new recipes.

Tuesday Teasers are back to entice you.

Writer Wednesday introduces you to talented authors in every genre with excerpts from their fine work.

Thunder Thursday will bring you news on my latest work.

Fabulous Friday announces new releases from other authors.

Be sure to check back for all the latest info. 🙂

See you tomorrow. Until then…

Happy Reading!

Sloane Taylor
Sweet as Honey…Hotter than Hell


Hello World! I’m Back

December 7, 2010 | Promotion

after almost two weeks of solitary confinement. No, I haven’t been in prison. 🙂 My computer decided to go on an unauthorized vacation. Thanks to the marvelous people at Qresolve, I’m back up and running.

While I was in limbo two marvelous authors posted about Robert Appleton and me. Check out the dual/duel interview Beth Anderson posted on her blog. Also, zip over to Melissa’s Imaginarium for more information.

I’ll be back tomorrow with talented Ginger Simpson. Until then…

Happy Writing!

Sloane Taylor
Sweet as Honey…Hotter than Hell

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From Murder to Romance

August 19, 2010 | Promotion


Today at Love Romances Cafe from 11:00a.m. until 1:00p.m. EST.

Join Clare London, Ginger Simpson, Linda Sole, Lizzie T. Leaf, Marie Tuhart, Raine Delight, Rita Karnopp, Tabitha Shay, Sarah Grimm and me for a surprising two hours of fun and prizes.

Hope to see you there!

Sloane Taylor
Sweet as Honey…Hotter than Hell

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June 24, 2010 | Promotion

Take a few short minutes and join me today at Lizzie T. Leaf ‘s blog. Be treated with a hot post. 🙂 Make a comment and you have a chance to win!

Sloane Taylor
Sweet as Honey…Hotter than Hell

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