July 12, 2021 | Author Friend Promo

from Sharon Ledwith

We’ve all heard it. Zero in on your target audience. Build your author platform according to who you’re writing for. Sage advice for sure. Books without identifiable potential readers do not sell. Let me repeat that. If you don’t have target market in mind—who you gonna call? To avoid creating a manuscript no one wants, successful writers consider who will read the fruits of their labors. They know their market, and that’s who they write for.

One of the most frequent mistakes made by beginner writers—a step above the writer who does not even bother to look at the publisher’s guidelines—is to assume that EVERYONE will enjoy what they write. You have to decide early on what posse you belong with. Pick your tribe, pick your team, pick where you roll.

A great first step toward knowing your readers is learning what they already like. Read what they read. Check book reviews. Go over the bestseller lists. What needs do these books fill? Who are the main characters? What emotions are dealt with in the story? Once done, you can find the parts that appeal to your strengths as a writer and your likes as a person, to make sure that your book is not just another version of a successful series, but rather a fresher, more vibrant work.

Probably the most important rule in writing is to know your readers, but do not become so obsessed with them that they interfere with your writing what you love. Let’s face it most of us start with ideas, not readers. Awareness is the key here. Perhaps the best way to start creating a reader profile is to start with your idea, and go through these series of questions: Who will this interest? Who will this help? Who needs to know this? Who wants to know this? Once you’ve answered those questions, you can start to identify the type of reader who will benefit.

And believe me, if your readers benefit, then you’ll benefit.

Here’s a glimpse of the premises of both my young adult series.

Mysterious Tales from Fairy Falls Teen Psychic Mysteries…

Imagine a teenager possessing a psychic ability and struggling to cope with this freakish power while trying to have a normal life. Now, imagine being uprooted and forced to live in a small tourist town where nothing much ever happens. It’s bores-ville from the get-go.

Welcome to Fairy Falls. Expect the unexpected…

The Last Timekeepers Time Travel Adventures…

Children are the keys to our future. And now, children are the only hope for our past.

Chosen by an Atlantean Magus to be Timekeepers—legendary time travelers sworn to keep history safe from the evil Belial—five classmates are sent into the past to restore balance, and bring order back into the world, one mission at a time.

The Last Timekeepers Time Travel Adventure Series:

The Last Timekeepers and the Dark Secret, Book #2 Buy Links:


The Last Timekeepers and the Arch of Atlantis, Book #1 Buy Links:


Legend of the Timekeepers, prequel Buy Links:


Mysterious Tales from Fairy Falls Teen Psychic Mystery Series:

Lost and Found, Book One Buy Links:


Blackflies and Blueberries, Book Two Buy Links:


Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

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