PERFECT YOUR ART
November 6, 2023 | Author Friend Promo
from Anne Montgomery
Writers Need to Perfect the Art in their posts if they want to sell books. Authors tend to think in black and white. We are words-on-paper people who weave our worlds for readers in print. However, when sharing book posts on the Internet, we need to do better in regard to the art we use, me included.
Think of how much time and effort you spend choosing cover art for your books, an often-laborious task that has us second-guessing our choices, even the moment after we hit the send button giving the final go ahead.
In the Huffington Post story, “Yes, We Really Do Judge Booksby Their Cover,” Smashwords founder Mark Coker said, “A book’s cover is the first thing a potential reader sees, and it can make a lasting impression. Our brains are wired to process images faster than words. When we see an image, it makes us feel something. A great cover (can) help the reader instantly recognize that this book is for them.”
The same idea holds true for blog posts. The picture you share is what catches the reader’s eye, not your clever verbiage. So, if you post a fuzzy photo or one that looks amateurish, the chances of readers getting to the meat of your post lessen dramatically.
Authors should want to be perceived as professionals, even if they’re writing that novel in the wee hours after the kids are put to bed and before that ear-splitting alarm signals it’s time to head off to their day job. Shoddy artwork instantly symbolizes the blogger is an amateur.
“But I’m not a photographer,” I can hear you mumble.
No worries, because we live in the world of Google images. However, it’s extremely important that when you scan those images, looking for just the right fit for your post, you do a safe search. It’s simple. Just enter in the type of picture you’re looking for, then click on images. On the tool bar, you’ll see Settings. Click and scroll down to Advanced Search. At the bottom of the page you’ll see Usage Rights. Because you’re an author selling books, you’ll need to choose Free to Use or Share, Even Commercially. Then go back to your images. While the choices are significantly pared down, the images remaining are free to use, without the risk of running afoul of the art’s owner, an adventure that might include lawyers and lawsuits and a big hit to your wallet.
When searching for images online, it’s imperative that you only use pictures that are marked Free to Use or Share.
You must then size your art. Often, authors post art that’s too small, leading to those blurred pictures. And remember, different social media platforms require different sizes of art. What looks great on Twitter might be blurred Facebook. For an in-depth look at sizing for various social media platforms, check out https://www.socialmediaexaminer.com/social-media-image-sizes/.
Before taking your own pictures to post, locate images you’d like to emulate online. Then read David Peterson’s “ Six Classic Design Elements for Outstanding Photographs”: http://www.digital-photo-secrets.com/tip/2679/six-classic-design-elements-for-outstanding-photographs/.
Note that it’s the little things that can ruin a picture. Take food photos, which are notoriously tough to shoot. Is the tablecloth the food rests on wrinkled? Is there an errant dab of catsup on the plate? Are there shadows covering those scrumptious cookies? “The Serious Eats Guide to Food Photography” might help: http://www.seriouseats.com/2015/03/beginners-guide-to-food-photography.html.
For those of you who are, like me, a bit older, try not to be scared off by the technology. Over the course of your lives, you learned new things. You got better at them with practice. The same applies here.
If you peruse the websites of well-known, successful authors, you’ll see the art is first rate. You’ve labored vigorously to perfect your writing. It makes sense than, if you want people to find your books, you’ll do the same with those images you’re using to market your work.
Please allow me to offer you a glimpse at my latest women’s fiction novel for you reading pleasure.
In 1939, archaeologists uncovered a tomb at the Northern Arizona site called Ridge Ruin. The man, bedecked in fine turquoise jewelry and intricate beadwork, was surrounded by wooden swords with handles carved into animal hooves and human hands. The Hopi workers stepped back from the grave, knowing what the Moochiwimi sticks meant. This man, buried nine-hundred years earlier, was a magician.
Former television journalist Kate Butler hangs on to her investigative reporting career by writing freelance magazine articles. Her research on The Magician shows he bore some European facial characteristics and physical qualities that made him different from the people who buried him. Her quest to discover The Magician’s origin carries her back to a time when the high desert world was shattered by the birth of a volcano and into the present-day dangers of archaeological looting where black market sales of antiquities can lead to murder.
Anne Montgomery has worked as a television sportscaster, newspaper and magazine writer, teacher, amateur baseball umpire, and high school football referee. She worked at WRBL‐TV in Columbus, Georgia, WROC‐TV in Rochester, New York, KTSP‐TV in Phoenix, Arizona, ESPN in Bristol, Connecticut, where she anchored the Emmy and ACE award‐winning SportsCenter, and ASPN-TV as the studio host for the NBA’s Phoenix Suns. Montgomery has been a freelance and staff writer for six publications, writing sports, features, movie reviews, and archeological pieces.
When she can, Anne indulges in her passions: rock collecting, scuba diving, football refereeing, and playing her guitar.